In Pursuit of Productivity
Find out how to achieve higher customer value and lower costs while delivering sustainable, near-term benefits.
CPSG’s goal was to get control of all the contacts in their business. That way, they could maximize their business development efforts and make sure that each successful implementation resulted in a new piece of business, or a referral.
"The problem was narrow use of CRM"
Over 97% of the contacts in CPSG Partner's CRM have been created by Datahug. Every day, new contacts are identified in communication data and automatically matched to the appropriate accounts in Salesforce.com.
"Better value out of our CRM"
Yaz Omar, of CPSG Partners